Have you ever thought about using online video? Maybe you've added a video to YouTube or to your website? However, have you thought about taking the next step in making online video an integral part of your online marketing efforts?
In this issue of the BISNAR | CHASE Newsletter for attorneys, I discuss the three big benefits of using online video. If you're on the fence, you should give this a read to see why you need to get started today.
This newsletter also includes an attorney joke, a recommended marketing event, an invitation to my LinkedIn Mastermind Group, and a special referral opportunity.
Online video is becoming more and more popular every year. YouTube is growing at amazing rates, mainstream news sites such as CNN.com and FOXnews.com are integrating online video with nearly every story they publish, and the average Internet connection is becoming more capable of handling massive amounts of streaming video. People not only are more comfortable with online video, but they are starting to expect it.
Moreover, as you continue to develop your online presence, it's imperative to add video marketing to your online strategy if you want to stay ahead of your competition and connect with your prospects and clients in a personal way.
Here are the three big benefits of adding online video to your web presence:
1. Introduce Yourself to Prospects
Internet marketing used to be considered one of the most impersonal ways to connect with potential prospects. Sure, it has always been convenient -- but stock photos, web site templates, and static web pages made it difficult to connect and develop a personal relationship.
Thankfully, this is changing with blogging, social media, and online video.
Online video in particular allows your visitors to meet you eye-to-eye. Your prospects and clients will be able to see that you are a genuine, kind, competent, confident, and live individual. And although you haven't even met, they will feel as though they actually know you.
2. Build Trust & Convey Emotion
People do business with those they know, like, and trust.
At BISNAR | CHASE, we feature our Personal Injury & Car Accident Lawyer Video Testimonials in a prominent position on our website. Why? Because these videos allow our clients and prospects to see real client feedback on how we do business. This video feedback helps visitors know what we're about, see how much other people have liked our services, and come to trust us in a meaningful way.
You see, standard written testimonials are powerful, but they are only words. When our prospects see the real emotions that are conveyed in our online video testimonials, they realize that we offer much more than a standard service. We offer comfort, follow-through, compassion, compensation, and resolution.
3. Educate Your Prospects & Clients
Online video also helps you educate your prospects and clients on your area of expertise as well as a wide range of topics including how-to-videos, tips and tricks, and reasons why they may need your services.
The more your visitors can learn about your law firm and how you can benefit them, the more likely they are to give you a phone call.
In next month's newsletter, I'm going to show you how easy it is to get started with online video. In fact, I'm going to show you how to make your first online video! So stay tuned.
These are things people actually said in court, word for word, as published in the book "Disorder in American Courts."
Attorney: Now doctor, isn't it true that when a person dies in his sleep, he doesn't know about it until the next morning?
Witness: Did you actually pass the bar exam?
Attorney: Can you describe the individual?
Witness: He was about medium height and had a beard.
Attorney: Was this a male or a female?
Witness: Guess.
Attorney: ALL your responses MUST be oral, OK? What school did you go to?
Witness: Oral.
Do you want to make your law firm stand out in the complex and competitive world of online media? Do you want to know the most critical strategies the Internet marketing gurus are using right now to attract more prospects and earn greater levels of trust? And do you want to do all that without spending any money, traveling, or sitting on your backside for hours on end?
If so, the Influencer Project is the marketing event for you!
This recorded event (it happened last month) pulled together 60 online leaders including Guy Kawasaki, Gary Vaynerchuk, David Meerman Scott, Robert Scoble, John Jantsch, Brian Clark, Brian Solis, Mike Volpe, and many more (52 more to be exact) to speak for 60 seconds each on the most critical tactics to increase your online influence.
By listening to the recording of this online event, you'll learn . . .
How to discover and cultivate a tribe of like-minded individuals who support your work and increase your circle of influence . . .
What hasn't changed about business for over 300 years, that continues to make or break companies online . . .
One of the most common mistakes nearly every business makes that strips them of their power to connect more deeply with their constituents and prospects . . .
Finding the chink in Big Law's armor -- and taking them down!
New law firm Internet marketing video
Know what your market wants before implementing your marketing campaign.
Passing the bar? There's an app for that!
How Attorneys Can Use Social Media Marketing for Mass Torts
There are currently over 380 lawyers asking and answering important questions and sharing ideas for growth! And if you haven't yet signed up for LinkedIn, register today! It's quick, easy, and free . . . and loaded with great opportunities to network with clients, attorneys, family and friends.
Call Carey Wagenblast in my office (800-956-0123) for assistance. Carey maintains our referral out list. It is filled with prescreened attorneys in nearly every practice area in nearly every geographic location throughout the country. We have been developing this list for over a decade and will help you identify the right attorney for your situation.
Are You on Our Referral Out List?
If you are not on our referral out list, you may be missing out on potential clients. We refer potential clients out to attorneys outside our firm nearly every day. If you would like to be on our referral out list, send us email with (1) your area of specialty, (2) the geographic location that you handle cases in, (3) the address of your office(s), (4) the state(s) you are licensed in and (5) your bar number. The keeper of our list and the person who refers potential clients out to our referral list is Mrs. Wagenblast. She will follow up with you and is someone you want to make friends with.
Referral Fees Paid
This month we completed two seven-figure cases. If you had referred either of those cases to us, you could be receiving a six-figure referral fee check within the next thirty days.
If you're looking to generate additional income without any extra work or overhead, then our Attorney Referral Program is perfect for you! Click here for more information.
